Regional Marketing Manager

REGIONAL MARKETING MANAGER

GENERAL DESCRIPTION:            

This person will develop and execute marketing initiatives, measurements and analysis, and articulate results/insights of the marketing programs. As a key member of the Marketing team, this person will leverage advertising data and internal data to provide insights and information to make marketing programs optimally effective.

JOB DUTIES AND RESPONSIBILITIES:

• The right candidate will be a process-driven thinker who is comfortable taking initiatives for a continuous improvement mentality. 
• Provide actionable and insightful information from marketing programs across all marketing channels.  Assessing opportunities to improve customer profitability, validating, and tracking program performance,
• Develop and direct a variety of fact-based marketing tools and analysis that aid franchisees in driving traffic to their centers.
• Develop, maintain, and evaluate effective measurements and produce metrics for return on marketing investment analyses and data collection.​
• Work with 3rd party marketing partners to evaluate program performance and provide insights to enhance ROI and marketing effectiveness.
• Control ROI with thorough and thoughtful optimization
• Work with franchisees and markets to optimize marketing spend.
• Guide franchise and markets as to their most effective marketing channels
• Improve traffic to centers via digital marketing as well as managing and supporting direct mail and saturated mail channels.
• Understand and provide support to franchisees on retention marketing. 
• Complete analysis on retention marketing and assist franchisees on metrics.
• Work with agency partners to optimize and manage ongoing PPC campaigns.
• Prepare campaign performance reports and post-campaign analysis.
• Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing, and promotional issues.
• Synthesize data into messages and very succinct presentations that aid in managerial decision making.
• Provide general marketing support to assigned regional advertising pools.
• Provide direction and input to assigned regional advertising pools to ensure that local and regional marketing strategy and direction is aligned with overall vision of national marketing strategies.

REQUIREMENTS:

2 years’ experience in marketing management in a corporate or agency environment.

2 years working experience optimizing and managing Google Ads campaigns.

Working knowledge of SEO, PPC, SMM and traditional marketing

Proven success developing marketing plans and campaigns.

EDUCATION/TRAINING:

Bachelor’s degree in advertising, Marketing, Communications, or related field required.

 
SKILLS NEEDED:

• Strong general knowledge of digital and traditional marketing
• Demonstrated ability to work directly with franchisees or other clients.
• Good working knowledge of SEO
• Strong proficiency in Excel a must 
• Proficient in Excel, MS Access, and Microsoft Office products
• Good analytical and problem-solving skills
• Direct experience managing Google Ads campaigns.
• Impeccable attention to detail and strong ability to convert complex data into insights and action plans.
• Keen ability to visualize data through graphing/ charting/ information display skills (strong Power Point skills are essential)
• Excellent verbal and written communication skills