Regional Marketing Manager

REGIONAL MARKETING MANAGER

AAMCO is an established Automotive Industry Leader in business for more than 60+ years! Become a part of our cutting-edge, dynamic corporate Marketing Team based in Horsham, PA. with a hybrid work schedule. This position also offers remote work options for those outside of the Horsham area. We offer competitive compensation, outstanding insured benefits, PTO, and a company sponsored 401(k) Plan with employer matching contributions!


GENERAL DESCRIPTION:            
This person will develop and execute marketing initiatives, measurements and analysis, as well as articulation of results/insights of the marketing programs. As a key member of the Marketing team, this person will leverage advertising data and internal data to provide insights and information to make marketing programs optimally effective.

JOB DUTIES AND RESPONSIBILITIES:

• The right candidate will be a process-driven thinker who is comfortable taking initiatives for a continuous improvement mentality. 
• Provide actionable and insightful information from marketing programs across all marketing channels.  Assessing opportunities to improve customer profitability, validating and tracking program performance,
• Develop and direct a variety of fact based marketing tools and analysis that aid franchisees in driving traffic to their centers
• Develop, maintain and evaluate effective measurements and produce metrics for return on marketing investment analyses and data collection.​
• Work with 3rd party marketing partners to evaluate program performance and provide insights to enhance ROI and marketing effectiveness..
• Control ROI with thorough and thoughtful optimization
• Work with franchisees and markets to optimize marketing spend
• Guide franchise and markets as to their most effective marketing channels
• Improve traffic to centers via digital marketing as well as managing and supporting direct mail and saturated mail channels
• Understand and provide support to franchisees on retention marketing. 
• Complete analysis on retention marketing and assist franchisees on metrics
• Closely monitor campaigns and resolve campaign discrepancies
• Prepare campaign performance reports and post-campaign analysis
• Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing, and promotional issues.
• Synthesize data into messages and very succinct presentations that aid in managerial decision making.
• Provide general marketing support to assigned regional advertising pools.
• Provide direction and input to assigned regional advertising pools to insure that local and regional marketing strategy and direction is aligned with overall vision of national marketing strategies.

• 2+ years of experience in marketing strategy and execution across the full funnel (brand awareness, engagement, and conversion) within a marketing firm or corporate environment.
• 2+ years of experience in performance marketing including paid search, display, social advertising, and managing campaigns.
• 2+ years of experience in brand and demand generation marketing, including content marketing, local market activations, Connected TV/OTT, and other upper-funnel tactics.
• Hands-on experience with marketing analytics and database marketing for audience segmentation, targeting, and performance measurement.
• Proven ability to balance creative brand storytelling with data-driven performance optimization to deliver measurable business results.
• Experience applying the above in a retail or multi-location marketing setting preferred.

• Strong general knowledge of marketing, marketing strategy
• Demonstrated ability working with franchisee’s in marketing aspect
• Good working knowledge of media buying
• Strong proficiency in Excel a must 
• Proficient in Excel, MS Access, and Microsoft Office products and Salesforce or like CRM
• Good analytical and problem solving skills
• Direct experience or advanced education in business or quantitative analysis
• Impeccable attention to detail and very strong ability to convert complex data into insights and action plans.
• Keen ability to visualize data through graphing/ charting/ information display skills (strong Power Point skills are essential)
• Excellent verbal and written communication skills