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Marketing Manager

                       MARKETING MANAGER                                      

GENERAL DESCRIPTION: This person will develop and execute marketing initiatives, measurements and analysis, as well as articulation of results/insights of the marketing programs. As a key member of the Marketing team, this person will leverage advertising data and internal data to provide insights and information to make marketing programs optimally effective.


The right candidate will be a process-driven thinker who is comfortable taking initiatives for a continuous improvement mentality. 


  • Provide actionable and insightful information from marketing programs across all marketing channels.  Assessing opportunities to improve customer profitability, validating and tracking program performance,
  • Develop and direct a variety of fact based marketing tools and analysis that aid franchisees in driving traffic to their centers
  • Develop, maintain and evaluate effective measurements and produce metrics for return on marketing investment analyses and data collection.
  • Work with 3rd party marketing partners to evaluate program performance and provide insights to enhance ROI and marketing effectiveness...
  • Control ROI with thorough and thoughtful optimization
  • Work with franchisees and markets to optimize marketing spend
  • Guide franchise and markets as to their most effective marketing channels
  • Improve traffic to centers via digital marketing as well as managing and supporting direct mail and saturated mail channels
  • Understand and provide support to franchisees on retention marketing. 
  • Complete analysis on retention marketing and assist franchisees on metrics
  • Closely monitor campaigns and resolve campaign discrepancies
  • Prepare campaign performance reports and post-campaign analysis
  • Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing, and promotional issues.
  • Synthesize data into messages and very succinct presentations that aid in managerial decision making.
  • Provide general marketing support to assigned regional advertising pools.
  • Provide direction and input to assigned regional advertising pools to insure that local and regional marketing strategy and direction is aligned with overall vision of national marketing strategies.


  • 2 years’ experience in marketing analysis, database marketing within marketing firm or corporate environment
  • 2 years working experience in Internet marketing including CPC, CPA, and CPM campaigns
  • 2 years of general marketing experience within marketing firm or corporate marketing department 
  • Above experience applied in a retail marketing setting


  • Bachelor’s degree in Advertising, Marketing, Communications or related field required.

Skills Needed:

  • Strong general knowledge of marketing, marketing strategy
  • Demonstrated ability working with franchisee’s in marketing aspect
  • Good working knowledge of media buying
  • Strong proficiency in Excel a must 
  • Proficient in Excel, MS Access, and Microsoft Office products
  • Good analytical and problem-solving skills
  • Direct experience or advanced education in business or quantitative analysis
  • Impeccable attention to detail and very strong ability to convert complex data into insights and action plans.
  • Keen ability to visualize data through graphing/ charting/ information display skills (strong Power Point skills are essential)
  • Excellent verbal and written communication skills


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