View Our Website View All Jobs

Marketing Manager

                       MARKETING MANAGER                                      

GENERAL DESCRIPTION: This person will develop and execute marketing initiatives, measurements and analysis, as well as articulation of results/insights of the marketing programs. As a key member of the Marketing team, this person will leverage advertising data and internal data to provide insights and information to make marketing programs optimally effective.

JOB DUTIES AND RESPONSIBILITIES:

The right candidate will be a process-driven thinker who is comfortable taking initiatives for a continuous improvement mentality. 

 

  • Provide actionable and insightful information from marketing programs across all marketing channels.  Assessing opportunities to improve customer profitability, validating and tracking program performance,
  • Develop and direct a variety of fact based marketing tools and analysis that aid franchisees in driving traffic to their centers
  • Develop, maintain and evaluate effective measurements and produce metrics for return on marketing investment analyses and data collection.
  • Work with 3rd party marketing partners to evaluate program performance and provide insights to enhance ROI and marketing effectiveness...
  • Control ROI with thorough and thoughtful optimization
  • Work with franchisees and markets to optimize marketing spend
  • Guide franchise and markets as to their most effective marketing channels
  • Improve traffic to centers via digital marketing as well as managing and supporting direct mail and saturated mail channels
  • Understand and provide support to franchisees on retention marketing. 
  • Complete analysis on retention marketing and assist franchisees on metrics
  • Closely monitor campaigns and resolve campaign discrepancies
  • Prepare campaign performance reports and post-campaign analysis
  • Participate in strategic marketing decisions for a variety of customer segments, advertising, direct marketing, and promotional issues.
  • Synthesize data into messages and very succinct presentations that aid in managerial decision making.
  • Provide general marketing support to assigned regional advertising pools.
  • Provide direction and input to assigned regional advertising pools to insure that local and regional marketing strategy and direction is aligned with overall vision of national marketing strategies.

Requirements:

  • 2 years’ experience in marketing analysis, database marketing within marketing firm or corporate environment
  • 2 years working experience in Internet marketing including CPC, CPA, and CPM campaigns
  • 2 years of general marketing experience within marketing firm or corporate marketing department 
  • Above experience applied in a retail marketing setting

 Education/Training:

  • Bachelor’s degree in Advertising, Marketing, Communications or related field required.

Skills Needed:

  • Strong general knowledge of marketing, marketing strategy
  • Demonstrated ability working with franchisee’s in marketing aspect
  • Good working knowledge of media buying
  • Strong proficiency in Excel a must 
  • Proficient in Excel, MS Access, and Microsoft Office products
  • Good analytical and problem-solving skills
  • Direct experience or advanced education in business or quantitative analysis
  • Impeccable attention to detail and very strong ability to convert complex data into insights and action plans.
  • Keen ability to visualize data through graphing/ charting/ information display skills (strong Power Point skills are essential)
  • Excellent verbal and written communication skills

 

Read More

Apply for this position

Required*
Apply with Indeed
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

150